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	<title>Comments on: How to Put Life in Your Sales</title>
	<link>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/</link>
	<description>Sales Coaching makes it easy to fill your service business with clients so you can do what you get paid to do.</description>
	<pubDate>Sat, 11 Feb 2012 08:16:00 +0000</pubDate>
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		<title>By: 2009 Health Care Reform Initiative Lesson #5: Without a Clear understanding of the Problems your New Product Solves, Marketing will resort to &#8220;Buzz Word Bingo&#8221; and &#8220;Gobbledygook&#8221; &#171; No Smoke and Mirrors</title>
		<link>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-6241</link>
		<dc:creator>2009 Health Care Reform Initiative Lesson #5: Without a Clear understanding of the Problems your New Product Solves, Marketing will resort to &#8220;Buzz Word Bingo&#8221; and &#8220;Gobbledygook&#8221; &#171; No Smoke and Mirrors</dc:creator>
		<pubDate>Mon, 24 Aug 2009 04:24:22 +0000</pubDate>
		<guid>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-6241</guid>
		<description>[...] be defensive? Cheryl Clausen helps us understand what it takes to write a good story in her blog: How to Put Life in Your Sales [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] be defensive? Cheryl Clausen helps us understand what it takes to write a good story in her blog: How to Put Life in Your Sales [&#8230;]</p>
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		<title>By: Who are the Best Sales Teachers? &#124; Increase Sales Coach</title>
		<link>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-5382</link>
		<dc:creator>Who are the Best Sales Teachers? &#124; Increase Sales Coach</dc:creator>
		<pubDate>Wed, 08 Jul 2009 06:06:31 +0000</pubDate>
		<guid>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-5382</guid>
		<description>[...] Stories sell and everyone needs to both uncover their stories and relate those stories quickly.  Selling stories are one of the pieces in the big picture to increase sales.  Some people are naturally good story tellers.  The rest of us have to work at it to develop these skills. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Stories sell and everyone needs to both uncover their stories and relate those stories quickly.  Selling stories are one of the pieces in the big picture to increase sales.  Some people are naturally good story tellers.  The rest of us have to work at it to develop these skills. [&#8230;]</p>
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		<title>By: be The Red Jacket in a sea of gray suits &#124; Increase Sales Coach</title>
		<link>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-5202</link>
		<dc:creator>be The Red Jacket in a sea of gray suits &#124; Increase Sales Coach</dc:creator>
		<pubDate>Wed, 01 Jul 2009 06:15:58 +0000</pubDate>
		<guid>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-5202</guid>
		<description>[...] is the way she teaches you.  You see Leanne is a master story teller.  Knowing how to tell stories that sell is huge.  I recommend you read the book once to get the direct knowledge then read it a second [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] is the way she teaches you.  You see Leanne is a master story teller.  Knowing how to tell stories that sell is huge.  I recommend you read the book once to get the direct knowledge then read it a second [&#8230;]</p>
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		<title>By: Cheryl Clausen</title>
		<link>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-4947</link>
		<dc:creator>Cheryl Clausen</dc:creator>
		<pubDate>Sat, 20 Jun 2009 14:13:28 +0000</pubDate>
		<guid>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-4947</guid>
		<description>Thanks Vidya for telling us how you used stories to sell and sharing how you maximized this process.  

A great way for anyone to get a lot of value from their stories.

I love your customer reaction document!

Sometimes people starting a new business get a little stuck when it comes to developing their story because they don't have any customers yet.  

However, you can develop stories that make your point without the story being based on a customer experience.  

Has anyone had to do that?</description>
		<content:encoded><![CDATA[<p>Thanks Vidya for telling us how you used stories to sell and sharing how you maximized this process.  </p>
<p>A great way for anyone to get a lot of value from their stories.</p>
<p>I love your customer reaction document!</p>
<p>Sometimes people starting a new business get a little stuck when it comes to developing their story because they don&#8217;t have any customers yet.  </p>
<p>However, you can develop stories that make your point without the story being based on a customer experience.  </p>
<p>Has anyone had to do that?</p>
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		<title>By: Vidya Sury</title>
		<link>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-4941</link>
		<dc:creator>Vidya Sury</dc:creator>
		<pubDate>Sat, 20 Jun 2009 03:25:25 +0000</pubDate>
		<guid>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-4941</guid>
		<description>What a fantastic post! I've always emphasized this in all my training programs because when I started my sales career, I realized this naturally, luckily and just built on it. Our guys began to enjoy their jobs and found it easier to build customer relationships and get referrals, because they were 'so good' to deal with.

And needless to say - sales soared.

In our business, which was Office Automation, we found that describing a problem faced by a similar business and how we solved it - and how they are currently benefiting (in quantifiable terms) helped. We made it standard operating procedure to get a customer reaction document to the solutions we provided and that helped, too, as a testimonial.</description>
		<content:encoded><![CDATA[<p>What a fantastic post! I&#8217;ve always emphasized this in all my training programs because when I started my sales career, I realized this naturally, luckily and just built on it. Our guys began to enjoy their jobs and found it easier to build customer relationships and get referrals, because they were &#8217;so good&#8217; to deal with.</p>
<p>And needless to say - sales soared.</p>
<p>In our business, which was Office Automation, we found that describing a problem faced by a similar business and how we solved it - and how they are currently benefiting (in quantifiable terms) helped. We made it standard operating procedure to get a customer reaction document to the solutions we provided and that helped, too, as a testimonial.</p>
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		<title>By: Cheryl Clausen</title>
		<link>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-4922</link>
		<dc:creator>Cheryl Clausen</dc:creator>
		<pubDate>Fri, 19 Jun 2009 15:54:31 +0000</pubDate>
		<guid>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-4922</guid>
		<description>That's great Mark.  Stories make it easy for both the sales person and the person they are talking to don't they?

Congratulations on your fantastic results.  You folks must be some fantastic story tellers.  

Thanks for sharing!</description>
		<content:encoded><![CDATA[<p>That&#8217;s great Mark.  Stories make it easy for both the sales person and the person they are talking to don&#8217;t they?</p>
<p>Congratulations on your fantastic results.  You folks must be some fantastic story tellers.  </p>
<p>Thanks for sharing!</p>
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		<title>By: Mark Allen Roberts</title>
		<link>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-4921</link>
		<dc:creator>Mark Allen Roberts</dc:creator>
		<pubDate>Fri, 19 Jun 2009 15:50:33 +0000</pubDate>
		<guid>http://increasesalescoach.com/blog/2009/06/19/how-to-put-life-in-your-sales/#comment-4921</guid>
		<description>Exelent post!
I started teaching salespeople to use stories about 10 years ago, and within 9 months one team grew revenues 146%.
Very quickly they build trust and help salespeople become authentic.
thank you,
Mark</description>
		<content:encoded><![CDATA[<p>Exelent post!<br />
I started teaching salespeople to use stories about 10 years ago, and within 9 months one team grew revenues 146%.<br />
Very quickly they build trust and help salespeople become authentic.<br />
thank you,<br />
Mark</p>
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